Fast Furniture

“A sustainable concept for Sofa Company to introduce ‘fast furniture’ through biodegradable materials, enable short life cycles that will challenge what sustainability is and what it could become.”

In a market that is well-established and continues to grow, Sofa Company must remain competitive. A sustainable approach is one of the primary responsibilities that companies need to adopt in order to keep up with a demanding consumer base. Sustainability as a concept is very eclectic, however a lot of sustainable methods are associated with durability and a long life-cycle. With the concept we transform this definition. We fill the need of renewal by introducing an innovative sustainable ‘fast furniture’ option.

The concept targets people who have a temporary living situation, are sustainably driven, shop for convenience, and are enthusiastic about innovation. We call them The Progressive Non-Settlers.

The concept we have developed is focused on a new product that Sofa Company could offer alongside their existing products. It is essentially the bestselling sofa, Astha, made entirely out of natural, biodegradable materials with the option to expand into a small line of furniture. Based on which materials have been used, the sofa would last anywhere from four months to a year.

This project involved: brand research, target group research, concept development and visualisation.